Print design & email templates

Q: What print design services do you offer?

I design all types of print materials: brochures, flyers, posters, product catalogues, annual reports, cards and event programmes. Each project is crafted with InDesign and adapted to the printer's technical specifications.

Q: Do you handle print-ready file preparation?

Yes. I deliver press-ready files: CMYK colour profiles, embedded fonts, proper bleed and trim marks. I work with both digital printers and offset print shops.

Q: Can you redesign an existing brochure or catalogue?

Absolutely. I can revamp any existing document while preserving your brand identity, or take it in a completely new direction if you're looking for a fresh visual approach.

Q: Do you design HTML email templates?

Yes. I design and integrate HTML email templates compatible with all major clients (Outlook, Gmail, Apple Mail). I use responsive coding best practices so your emails display perfectly on both desktop and mobile.

Q: Which email platforms do you work with?

I work with Mailchimp, Brevo (formerly Sendinblue), HubSpot, Klaviyo and most major ESP platforms. I can integrate my HTML templates directly into your preferred tool.

Q: Are your email templates mobile-responsive?

Yes. All email templates I design are fully responsive and tested across multiple email clients and screen sizes. Mobile readability is a core part of my design process.

Q: Can you help improve open and click-through rates?

Good design directly impacts email performance. I focus on clear visual hierarchy, strategic CTAs, readable typography and A/B-testable layouts to maximise engagement.

Q: What tools do you use for print and email design?

I use the full Adobe Creative Suite — InDesign for layout, Photoshop and Illustrator for visuals — along with HTML/CSS and specialised email coding tools to deliver production-ready templates.

Q: Do you work with brand guidelines?

Yes. I always start by reviewing your existing brand guidelines to ensure visual consistency across all deliverables — whether for a standalone flyer or a multi-format campaign.

Q: How long does a typical print project take?

Turnaround depends on project complexity. A single-sided flyer typically takes 3–5 days. A multi-page brochure or catalogue generally takes 1–3 weeks, including revision rounds.

Question 1

What is the difference between a flyer and a commercial brochure?

Answer

A flyer (A5 or A4, single or double-sided) is a concise communication tool designed for wide distribution and immediate impact: events, promotions, announcements. A commercial brochure is a more elaborate document (4 to 8 pages) that presents a company, its services or offer in detail — aimed at qualified prospects or partners.

Question 2

What is the difference between an emailing and a newsletter?

Answer

A newsletter is a regular send to a subscriber list (news, articles, current offers). An emailing is a one-off campaign with a specific goal: promotion, product launch, event invitation. Both require a polished, responsive HTML design compatible with all major email clients (Outlook, Gmail, Apple Mail).

Question 3

What software do you use for print and email design?

Answer

For print I use Adobe InDesign for layout, Illustrator for vector elements and Photoshop for image processing. For email campaigns I code in HTML/CSS compatible with all major email clients and integrate templates into platforms such as Mailchimp, Brevo, HubSpot and ActiveCampaign.

Question 4

What is a press-ready file and why does it matter?

Answer

A press-ready file is the final validated file before printing — it includes the printer's technical requirements: CMYK colour mode, 300 dpi resolution, 3 mm bleed and crop marks. Correct preparation avoids unpleasant surprises when the print run arrives (colour shift, clipped text, white borders).

Question 5

How much does a flyer or brochure design cost?

Answer

A double-sided A5 flyer starts at around €150. A 4-page commercial brochure typically costs between €400 and €700, and an 8-page brochure between €700 and €1,200 depending on layout complexity. Free quote after briefing.

Question 6

How long does a print or email project take?

Answer

A simple flyer is delivered in 3 to 5 business days. A 4 to 8-page brochure takes 1 to 2 weeks. A bespoke HTML email template is delivered in 5 to 8 days. Actual timelines depend on content availability and the number of revision rounds.

Question 7

Do you offer payment in instalments?

Answer

Yes. Payment is split in two: a 40–50% deposit at project start and the balance on delivery of the final file. For multi-format projects or recurring contracts, a monthly retainer or staged payment plan can be arranged.

Question 8

How many revisions are included?

Answer

Each quote includes two revision rounds. Additional revisions can be billed by the half-day. Approving texts and visuals before work begins is strongly recommended to avoid back-and-forth and meet print deadlines.

Question 9

What file formats are delivered for print projects?

Answer

I systematically deliver a high-resolution PDF/X-4 press-ready file (CMYK, 300 dpi, bleed included) and a low-resolution PDF for on-screen approval. InDesign source files with linked images can be included depending on the contract terms.

Question 10

How does a brochure or flyer project work?

Answer

The project follows 4 steps: 1. Brief (objectives, target audience, print constraints) → 2. Layout proposal (layout design, typographic choices) → 3. Revisions (integrating your feedback) → 4. Delivery (press-ready file and screen version). I can also coordinate printing through my network of print partners.

Question 11

Can you manage printing as well as design?

Answer

Yes. I work with a network of print partners (digital and offset) and can manage the print order for you: paper stock, finishes (lamination, spot varnish, die-cutting), quantities and delivery. This service is quoted separately with full transparency.

Question 12

Which platforms do you integrate email templates into?

Answer

I work with all major email platforms: Mailchimp, Brevo (formerly Sendinblue), HubSpot, ActiveCampaign and Sarbacane. I can also deliver a standalone HTML template to integrate into your own sending tool.

Question 13

How can I improve my email open rates?

Answer

Open rates depend primarily on subject line, preheader text and sender reputation. I advise on writing compelling subject lines, propose A/B testing options, and optimise the text-to-image ratio to avoid spam filters. A clear design and a single strong call-to-action also boost click-through rates.

Question 14

Can you adapt a design for multiple markets or languages?

Answer

Yes. Once a layout is approved, adapting a flyer, brochure or email template for another language or market is far more cost-effective than starting from scratch. I deliver source files to facilitate these adaptations and can coordinate translation if needed.

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